![]() ![]() ![]() Steam provides the user with installation and automatic updating of games on multiple computers, and community features such as friends lists and groups, cloud saving, and in-game voice and chat functionality. Steam is an Internet-based digital distribution platform developed by Valve Corporation offering digital rights management (DRM), multiplayer, and social networking. For those unfamiliar with the developer Valve and its social gaming platform, here is Wikipedia’s breakdown: Sounds strange, right? What kind of product can literally be integrated with the touchpoints its brand uses to market it? The answer is software, and the software I’m specifically referring to is called Steam. At the time, the company also mentioned that once a price was adjusted using the toolkit, Steam would trigger a 28-day cooldown period on it, during which the game cannot be offered at a discount.For this week’s blog post, I’ve decided to spotlight a brand that I think has done a keen job of targeting its consumer base not only by integrating the channels through which it communicates with its audience but by integrating its product with the touchpoints consumers use to access it. The report suggested that default PC game prices in India could go up by 85 percent, should the studio accept those values and slap them onto their titles. The tool essentially recommends updated prices for developers, who can set a new base price for their games by comparing it with Valve's suggestion. Last year, Steam also updated its regional pricing tool, setting higher game costs for all supported countries outside the US. Besides the aforementioned events, there will always be the occasional developer-oriented sales and weekend deals on Steam. The Spring Sale joined the roster back in September, based on popular demand from their “developer and publisher community.” This new sale replaces Steam's Lunar New Year Sale, which kept changing based on the East Asian calendar - at times, aligning itself too close to the Christmas season and creating an uneven waiting period between the promotions. Valve previously only had three major seasonal sales - Summer, Autumn, and Winter. Winter Sale: December 21 to Janu(major seasonal sale).Autumn Sale: November 21–28 (major seasonal sale).Return of Steam Scream Fest (Halloween sale): October 26 to November 2.Strategy Fest: August 28 to September 4.Summer Sale: June 29 to July 13 (major seasonal sale).Spring Sale: March 16–23 (major seasonal sale).With that, here's the entire Steam Sales and Fest schedule for 2023: Developers can expect early feedback on their games and gradually build an audience for the future - similar to what Recreate Games did with Party Animals. The calendar also lists Steam's Next Fest event, running three times a year - the first one is live now - allowing players to try out demos/ previews, interact with developers, and watch livestreams. With Valve being more forthcoming with this new calendar, there shouldn't be room for confusion or fear of missing out anymore - although day one of all major Steam sales results in site-wide lags due to server overload. Previously, players had to rely on assumptions or the SteamDB website to keep track of when the next sales event was. The schedule is also intended as a guide for developers, who can now register and enter discounts for their games. Fests, on the other hand, shine a spotlight on a select category of games during a short period of time - usually based on genre - while promoting some free-to-play titles in the mix. These are set for Spring, Summer, Fall/ Autumn, and Winter. The former occurs only four times a year and offers discounts on pretty much every released title. In a blog post, the company listed a calendar, creating a solid distinction between the major seasonal sales and themed events. Valve has dropped its entire Steam Sales and Fests schedule for 2023, serving as an advanced notice for you to plan out video game shopping sprees.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |